human.marketing

{
  "name": "get_guided_journey",
  "kind": "answer",
  "impl": "imperative",
  "description": "Get a curated, persona-aware path through human.marketing — an ordered set of services, case studies, articles, and a contact step tailored to the visitor. Pass a persona, or a free-text description and it will infer one.",
  "inputSchema": {
    "type": "object",
    "properties": {
      "persona": {
        "type": "string",
        "description": "The visitor type to tailor the journey to.",
        "enum": [
          "ecommerce",
          "local-franchise",
          "job-seeker"
        ]
      },
      "description": {
        "type": "string",
        "description": "Free-text description of the visitor or company; used to infer the persona when one isn’t given."
      },
      "limit": {
        "type": "number",
        "description": "Max items to include per step (default 4)."
      }
    },
    "additionalProperties": false
  }
}

{
  "name": "assess_fit",
  "kind": "act",
  "impl": "imperative",
  "description": "Assess whether a prospective client is a good fit for human.marketing. Returns a fit score and rationale, recommended services, relevant case studies, and a suggested next step. For business prospects (ecommerce, local/franchise, general) — not job seekers.",
  "inputSchema": {
    "type": "object",
    "properties": {
      "company": {
        "type": "string",
        "description": "A description of the company (industry, model, size)."
      },
      "goals": {
        "type": "string",
        "description": "What the company is trying to achieve."
      },
      "budget": {
        "type": "string",
        "description": "Approximate budget or budget range, if known."
      }
    },
    "required": [
      "company"
    ],
    "additionalProperties": false
  }
}

{
  "name": "get_services",
  "kind": "answer",
  "impl": "imperative",
  "description": "List the marketing services human.marketing offers (SEO, paid media, email, CRO, branding, social, SMS, and more). Returns the title, summary, and link for each service.",
  "inputSchema": {
    "type": "object",
    "properties": {
      "slug": {
        "type": "string",
        "description": "Return a single service by its slug."
      },
      "limit": {
        "type": "number",
        "description": "Maximum number of services to return (default 50)."
      }
    },
    "additionalProperties": false
  }
}

{
  "name": "get_case_studies",
  "kind": "answer",
  "impl": "imperative",
  "description": "List human.marketing client case studies — real results from the agency's portfolio. Returns the title, summary, link, and image for each. Use to surface proof of work or find examples relevant to a prospect.",
  "inputSchema": {
    "type": "object",
    "properties": {
      "slug": {
        "type": "string",
        "description": "Return a single case study by its slug, e.g. 'work/thompson-tee'."
      },
      "limit": {
        "type": "number",
        "description": "Maximum number of case studies to return (default 50)."
      }
    },
    "additionalProperties": false
  }
}

{
  "name": "get_team",
  "kind": "answer",
  "impl": "imperative",
  "description": "List human.marketing team members. Filter by role or name. Returns each person’s name, role, short bio, photo, and profile link.",
  "inputSchema": {
    "type": "object",
    "properties": {
      "role": {
        "type": "string",
        "description": "Filter by job title, e.g. 'designer', 'strategist'."
      },
      "name": {
        "type": "string",
        "description": "Filter by name (partial match)."
      },
      "slug": {
        "type": "string",
        "description": "Return a single person by their slug."
      },
      "limit": {
        "type": "number",
        "description": "Maximum number of people to return (default 50)."
      }
    },
    "additionalProperties": false
  }
}

{
  "name": "lead_capture",
  "kind": "transact",
  "impl": "imperative",
  "description": "Submit a prospective client's contact details to human.marketing's sales team, who will follow up directly. Only call this after the visitor has explicitly provided their own info and agreed to be contacted — do not invent or guess details on their behalf. Rate-limited to prevent abuse.",
  "inputSchema": {
    "type": "object",
    "properties": {
      "first_name": {
        "type": "string",
        "description": "The visitor's first name."
      },
      "last_name": {
        "type": "string",
        "description": "The visitor's last name."
      },
      "email": {
        "type": "string",
        "description": "The visitor's business email address."
      },
      "phone": {
        "type": "string",
        "description": "The visitor's phone number."
      },
      "company": {
        "type": "string",
        "description": "The name of the company the visitor represents."
      },
      "budget": {
        "type": "string",
        "description": "Approximate monthly marketing budget, if known.",
        "enum": [
          "$8,000 - $15,000",
          "$15,000 - $30,000",
          "$30,000 - $45,000",
          "$45,000+"
        ]
      },
      "goals": {
        "type": "string",
        "description": "What the visitor is trying to achieve."
      }
    },
    "required": [
      "email",
      "company"
    ],
    "additionalProperties": false
  }
}

{
  "name": "search_site",
  "kind": "answer",
  "impl": "imperative",
  "description": "Full-text search across human.marketing pages and blog posts. Returns matching titles, summaries, and links.",
  "inputSchema": {
    "type": "object",
    "properties": {
      "q": {
        "type": "string",
        "description": "The search query."
      },
      "scope": {
        "type": "string",
        "description": "Limit results to pages, blog posts, or both.",
        "enum": [
          "all",
          "pages",
          "blog"
        ]
      },
      "limit": {
        "type": "number",
        "description": "Maximum number of results to return (default 20)."
      }
    },
    "required": [
      "q"
    ],
    "additionalProperties": false
  }
}

{
  "name": "get_blog_posts",
  "kind": "answer",
  "impl": "imperative",
  "description": "Search and list human.marketing blog articles (marketing thought leadership). Filter by topic or business type. Returns title, summary, link, author, publish date, and read time.",
  "inputSchema": {
    "type": "object",
    "properties": {
      "topic": {
        "type": "string",
        "description": "Filter by category slug, e.g. 'seo', 'paid-media', 'email-marketing', 'cro'."
      },
      "business_type": {
        "type": "string",
        "description": "Filter by audience.",
        "enum": [
          "b2b",
          "ecommerce"
        ]
      },
      "limit": {
        "type": "number",
        "description": "Maximum number of posts to return (default 20)."
      },
      "slug": {
        "type": "string",
        "description": "Return a single post by its slug."
      }
    },
    "additionalProperties": false
  }
}